Playful, not messy
Dessert brands can become visually overloaded, so the system needed simple shapes, controlled color and repeatable graphics.
Dessert Brand Identity
AK Ice Cream Rolls
A playful identity system for a dessert brand, combining rounded logo design, bright color blocking and a custom illustrated pattern language.
A bright dessert identity designed to feel friendly at first glance.
The brand needed to feel fun and approachable while staying clean enough to work across signage, packaging, menus and social content.
Case study
Logo to pattern
The rounded AK mark expands into a set of icons, hearts, tools and dessert graphics that build a cheerful brand world.
Flexible identity
The final system gives the shop a recognizable foundation for packaging, signage, menus, interiors and digital content.
Hot pink, deep blue, cyan, peach and white create a vibrant identity that feels youthful and easy to recognize.
The identity started from a compact logo mark and expanded into multiple colorways, icon illustrations and a repeating pattern.
The system gives the business a visual language that can scale beyond a logo into every customer touchpoint.
Gallery
