Positioning
Explain the market, audience, personality, values and what the brand needed to make people feel.
Brand Identity
AK Heladería
A visual identity for a Thai-style ice cream shop that needed to feel fun, memorable and professional enough to expand.
Show the brand system, not just the logo.
Branding projects need a different rhythm: strategy first, then the identity ingredients, then real applications. The client should understand how the brand behaves in the world.
Lottie preview: AK Heladería
Ideal branding case structure
Visual system
Show logo, color, typography, illustration, iconography, patterns and usage rules.
Real touchpoints
Show menu, packaging, storefront, uniforms, social posts, stickers and launch materials.
What to load for a branding project
- Brand briefAudience, category, personality, differentiator and tone of voice.
- Identity boardLogo lockups, color palette, type pairing, graphic elements and rules.
- ApplicationsMockups that prove the brand works in business contexts, not only as a mark.
- ResultLaunch usage, recognition, client feedback, expansion or commercial confidence.